Sales Training

Selling in a competitive market place can be unforgiving. There are no prizes for coming second in a supplier selection. One way to dramatically enhance the likely hood of gaining the sale is ensuring that your sales team has above average skills. As one of the leading sales training companies in the UK, our in-company sales training programmes will improve the skills of your sales team, enhancing their ability to be more effective at selling.

In-company training enables us to work with your sales team and cover the issues specific to your industry. Almost half of our work is delivered on an in-house basis. It is a very cost effective method of developing the ability of a sales team and such tactical sales training has many benefits not achievable with an open course.

All of our public (open) sales courses can be presented as an in-company programme. Alternatively, here is a list of ready to run in-company sales training programmes. We also offer sales training consultancy, a bespoke sales training service as well as individual coaching.

  • agricultural sales training

    Agricultural Sales Training

    Designed to meet the challenges your sales team faces when selling to the farming industry.

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  • closing sales

    Closing Sales

    Because closing is such an important part of the selling process, this workshop is a must for every sales team.

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  • communication training for sales people

    Communication Training For Salespeople

    Poor communicators achieve poor sales results. This workshop improves essential sales communication skills.

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  • construction sales training

    Construction Sales Training

    Build the skills needed to specifically sell to the different types of people involved in decision making in the construction sector.

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  • consultative selling

    Consultative Selling

    Developing professional consultative selling skills is the most effective way of achieving sales success in the modern business world.

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  • delivering effective sales presentations

    Delivering Effective Sales Presentations

    An essential skill for the successful sales-person.

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  • developing a sales plan

    Developing a Sales Plan

    A good sales plan is critical to business success but preparing the plan can be an intimidating task.

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  • Getting New Business

    Learn the right way to develop new business opportunities.

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  • incoming calls sales training

    Incoming Calls Sales Training

    An ideal skill development workshop for your employees who sell to customers who call your company.

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  • industrial sales training

    Industrial Sales Training

    This course covers all key stages of the industrial sales process in order to close business effectively.

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  • introduction sales training

    Introduction Sales Training

    The perfect developmental programme for your employees who are new to selling.

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  • it sales training

    IT Sales Training

    This course covers the strategies and tactics required for success in high-value, complex IT selling situations.

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  • Making Appointments

    Making Appointments

    This workshop covers best practice for making sales appointments.

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  • Making Appointments - advanced

    Making Appointments - Advanced Level

    For your experienced sales people: expand their knowledge and develop best practice.

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  • managing distributors

    Managing Distributors

    Enhance your salespeoples’ current knowledge base and help them to manage distributors effectively.

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  • manufacturing sales training

    Manufacturing Sales Training

    A structured review of the key stages of the process of selling to manufacturers.

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  • Marketing for salespeople

    Marketing for Salespeople

    Give your sales team an understanding of marketing and how it interacts with the sales process to maximise business.

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  • Medical devices sales training

    Medical Devices Sales Training

    Skills and techniques required for successful selling into the healthcare market, including the specific challenges of selling to the NHS/private healthcare.

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  • medical sales training

    Medical Sales Training

    Skills and techniques required by successful salespeople selling into the medical industry. Addresses specific challenges of selling to medical professionals.

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  • pharmaceutical sales

    Pharmaceutical Sales

    An absolute must for any team selling pharmaceuticals into the NHS and/or private healthcare sector.

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  • Proposal writing

    Proposal Writing

    A strong proposal dramatically enhances the success rate and provides a good basis on which negotiations often takes place.

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  • sales support

    Sales Support

    This workshop will show your non-sales personnel their role in building business.

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  • selling a service

    Selling a Service

    This course is designed for sales teams who sell the services of their company rather than a tangible product.

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  • selling from exhibition stands

    Selling From Exhibition  Stands

    Provide this training before your staff work on the stand to ensure enquiry and sales levels are maximised.

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  • selling through distributors

    Selling Through Distributors

    For people who manage, or have a responsibility to sell through, another party to reach their end user.

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  • software sales training

    Software Sales Training

    A course designed to help your sales team overcome the challenges of selling software solutions.

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  • specification Sales

    Specification Sales

    This course is for sales teams responsible for specification sales in the construction industry.

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  • telecommunications sales training

    Telecommunications Sales Training

    A course to enhance the skills of teams selling solutions in this industry.

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  • telephone account management

    Telephone Account Management

    Build relationships and develop the long-term business performance of your accounts.

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  • telesales


    The telesales role is arguably more challenging than a face to face sales role. Use this course to develop your telesales team.

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  • territory management

    Territory Management

    Use this course to train your salespeople to utilise their territory effectively and manage their resources efficiently so they can get the best out of their accounts.

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  • time management for salespeople

    Time Management for Salespeople

    Selling has many distractions. Minimise non-productive issues to allow your sales team to focus their efforts on selling.

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  • understanding customer types

    Understanding Customer Types

    A workshop designed to designed to enhance the sales performance of the experienced sales professional.

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  • winning price increases

    Winning price Increases

    Use this course to give your sales team a raft of fresh approaches and ideas to win your customers' confidence and gain the price increases you need.

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Guaranteed In-company Sales Training

Guaranteed improvement on performance and return on your investment.

If revenue or profit have not improved on your next audited accounts, we will refund 50% of the training fees.

Enquiry Form

We deliver sales training UK wide on your premises, or at a training venue of your choice anywhere in Europe, on dates that suit your needs. 

Please use this form to contact us about your sales training needs:

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This video looks at the benefits of training your sales people:

This video looks at the the benefits of in-company training:

This video describes Spearhead's partnership approach to in-company training:

"Tutor was very nice and very thorough"
NW Stirling Lloyd
"Very entertaining, instructor kept us involved and awake!"
HM Contechs
"The pace and style of learning was just right. Especially the high level of interaction."
PW Visual Foods Ltd
"The entire course was very useful"
AS Wise Investment

Need Help?

If you are unsure as to the skill levels in your sales team and need help choosing the right type of sales training, we can assist in identifying what is required. Please click on benchmarking your sales team to find out more or look at our one-to-one coaching service to find out about field sales training. Our commitment is to ensure your investment in sales training is as effective as possible and produces the maximum return on investment. You can call us for advice on 01608 644144, or use the form to enquire about in company sales training.

The Need For Sales Training

Selling is similar to competing in sports where a high level of performance is required to beat the competition. In both cases, a high level of ability pays dividends in terms of results. One of the main differentiations between sport and business is the effort devoted to improve the relevant skills and ability. The majority of sports people spend more time training than they do competing. With business people, on the other hand, the opposite is almost always the case. However we cannot expect a high level of performance from people without a high amount of development. Running an in company sales skills techniques training course for your team will help to build their knowledge and skills which in turn enable improved actions to achieve higher results.

From our experience, virtually every salesperson will benefit from input of training – no matter how good or experienced they are. Very successful and experienced salespeople benefit from professional sales skills training in the form of enhanced knowledge of the key stages, and/or a development in their skills and abilities. They also gain from having the opportunity to share ideas, and develop best practice. A lot of experienced people comment positively that the advanced sales training sessions  and sales negotiation training we provide have reminded them of the numerous techniques they had forgotten over time. Outcomes from professional sales skills training can be achieved from following ways: more effective use of time, improved conversion rates, higher sales values, better prices negotiated and shorter sales cycles.

Investing in sales training is one of the most cost effective ways to improve business performance. A modest investment in your sales team will repay itself many times over. If you are concerned about achieving a return on investment (ROI) please contact us to discuss. We can help to identify whether there is indeed a business case for you.