Expectations in the retail market place are higher than ever before with retailers ever more demanding. Supplier facing retail staff, such as buyers, are highly skilled and receive a great deal of training in dealing with suppliers. Therefore, training of FMCG supplier personnel is imperative in order to be able to deal with retailers effectively.

Spearhead has a successful track record in delivering in company training courses for the FMCG sector. Our courses help prepare your people and develop their skills so they can deal with demanding retailers. We have trainers who have dedicated their careers in the sector and who have excellent track records for achievement.

Any of our open FMCG courses can be presented as an in-company programme, deliverable on your premises or at a training venue of your choice on dates to suit your business needs. Or you can choose one of our ready to run in-company programmes for FMCG skills improvement from this list:

  • business account executive

    Business Account Executive

    Develop your people from Sales Executives into Business Account Executives.

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  • business account management

    Business Account Management

    NAMs, BAMs and Business Unit Managers will gain an understanding of business account management.

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  • commercial management

    Commercial Management

    Give your sales team a practical grounding in the financial aspects of FMCG manufacturing, retailing and distribution.

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  • Category Management

    Making category management work for you.

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  • Negotiating With Retailers

    Develop sales negotiation skills to improve the contracts negotiated.

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  • sales management

    Sales Management

    A course to develop people for a sales management role.

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  • selling to retailers

    Selling to Retailers

    This course covers the specific challenges of selling to retailers and is fr your experienced team members.

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  • structured sales skills

    Structured Sales Skills

    For Territory Managers and Sales Executives. Reinforces induction and continuous field based training.

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Need Help?

If you have specific requirements, all of our ready to run programmes can be tailored to meeting your business aims. We can also produce a bespoke training solution for you. We have a huge resource of material available that means that we can design a course for you very cost effectively. It is important that we ensure that any training we deliver is relevant for your team. You can contact us to discuss your training needs and make recommendations at no obligation.

The Need for FMCG Training

Training is one of, if not the most, cost effective investments a company can possibly make. The small return on investment required to dramatically improve the bottom line of your business makes FMCG training a must.

Our in company FMGC training programmes will equip your people with the required skills. Given the large amounts of money at stake these courses represent excellent value for money and they will repay themselves many times over by improving business performance.

Delegates will leave our courses with enhanced understanding and a host of ideas and actions to implement. They will have also considered many of the real life challenges of dealing with retailers and how they can be overcome. Quite simply, training will save huge amounts of time and money against learning the hard way.

Our prices for in-house training are highly competitive so developing the ability of your team with one of our in-house training programme makes the cost per person very low indeed and is an extremely efficient way of utilising your training budget. If you would like more details on pricing, please contact us.

"Brilliant tutor - top chap!"
LN Man and Machine

This video looks at the benefits of training your sales people:

This video looks at the the benefits of in-company training:

This video describes Spearhead's partnership approach to in-company training: