If you are not satisfied that you have benefited by attending one of our public (open) courses then we will refund your course fee.
The FMCG market is highly competitive and requires a professional approach to sales to achieve successful outcomes. The programmes in this section have been specifically designed and developed to help delegates succeed in their job role by providing them with a structured approach to each discipline. They are pragmatic in approach and represent a sensible investment that will improve business performance for sales and marketing people in FMCG organisations. We have a successful track record in this sector and we enjoy the loyalty of many happy and long standing customers.
About our Public (Open) FMCG Courses
Retailer expectations are higher than ever before. Retail staff, such as their buyers, receive a great deal of training and are highly skilled. With this in mind the professional development of supplier personnel is essential if they are to grow effective and mutually profitable working relationships.
Our tutors have considerable FMCG experience and success. They are dedicated experts who pride themselves on their up-to-date knowledge of current retailer strategies and market status and their ability to inspire and develop delegates.
Our FMCG programmes are designed to equip people for working with challenging retailer accounts. By the end of the 2 days, delegates will have a range of tools and techniques to implement in the work place. During the sessions delegates have the opportunity to consider many of the real life challenges and subsequently develop their individual action plans for dealing with these scenarios. Therefore, our FMCG programmes provide an excellent method to accelerate learning and effectiveness.
We limit delegate numbers to allow the right environment for individual attention and skill development. These programmes are interactive involving discussion and feedback so that each delegate develops post-training action plan relevant to their individual situation.
We are focused on providing excellent quality to our customers. We achieve this by ensuring that the topics covered are totally relevant, that the trainer is highly capable and that the material is of first class quality. The materials used are continuously reviewed in line with our continuous improvement process. We guarantee the quality of our FMCG programmes, making them a safe and easy way to improve the ability of your team.
Want Us to Come To You?
Any of our bookable courses and workshops can be delivered exclusively for you as an in-company option. We also have a range of pre-designed (standard) in-company FMCG training courses that you can choose from. Alternatively, we can provide specialist or tailored training and one-to-one coaching for FMCG organisations. Please see the in company section on this website or contact us to discuss your in-company training needs.
Can't Find What You Want?
Spearhead also runs many other programmes and workshops that provide skill development in areas not specific to the FMCG market – such as presentation skills, financial awareness and negotiation skills. Details of these can be found in the Business Skills and Sales & Marketing sections on this website.
You can always contact us, we are happy to provide advice and guidance. Call +44(0)1608 644144 or use the Enquiry Form on the right of this page.
You may also find this video on "Why Train Sales People" useful:
Please use this form to contact us about your training needs:
"The whole content was immensely valuable & appropriate to me"SK Omega Pharma Ltd
"Very engaging tuition. I have taken away a lot from the course"MW Mechadyne International Ltd