Category Management- making category management work for you
A 2-day in-company course
Designed for National Account Managers, Business Account Managers, Sales Managers, Marketeers, Retail Buyers and Merchandisers wishing to gain a thorough understanding of category management.
It will also benefit your cross-functional team members (e.g. logistics, finance, production, I.T.) wanting to understand the terminology and processes used by commercial colleagues and highlight the part they have to play.
Description:
Category Management is now widely used, predominately by retailers and wholesalers in the FMCG market. Suppliers to retailers will benefit from having a full understanding of the terminology and processes of Category Management.
This two day category management specialist programme covers all aspects of the subject with a case study running throughout to illustrate the key issues. During the programme delegates will examine each stage of the category management process, associated issues and techniques, and the need for a faster more results-orientated process. Also, how to make research and analysis more effective and the necessity of producing practical plans that deliver results.
What your people will get from attending:
- A thorough understanding of Category Management
- Knowledge on how to use the principles to enhance your supplier profile
- Practice and development of key processes and techniques
- Confidence to talk the ‘language’ of Category Management
- A personalised practical plan that will deliver results
Testimonials for Category Management
"A course delivered in a logical manner and a stepped process." DN, Graham & Brown
"A very good course. Clearly defined and I particularly liked how all elements were related back to my specific needs." CW, Smithfield Foods Ltd
"Very enjoyable - Will use to good effect." PW, Churchill China
"In total, a really good course!" PW, ACO