National Account Management


National Account ManagementNational Account Management
- the definitive course for National Account Managers

A 2-day open course

Designed for National Account Managers and Key Account Managers to hone their skills.

It is also suitable for Regional Account Managers and National Account Executives being groomed for NAM status.


Delegates will leave understanding the role and responsibilities of a National Account Manager. The programme provides a clear structure for Business Analysis and Business Planning. Delegates will develop their analytical, commercial and one-to-one presentation skills.

Who will benefit from this course?

Designed for National Account Managers working in the FMCG sector. It is also suitable for Regional Account Managers and National Account Executives being groomed for NAM status.

What you will get from attending:

  1. A benchmark of your knowledge, skills and general level of competency.
  2. A proven structure for managing: critical customer information, constructing business plans and sales forecasts, conducting the business interview and the business review with an emphasis on negotiation skills, analysing and evaluating promotional investment
  3. Individual training and feedback by the tutor to equip you to be a major contributor in your organisation
  4. The confidence to work with major customers

Testimonials for National Account Management

"Everyone was kept involved at all times and everyone's needs were very well considered." NH, Attraction World
"All subject areas were dealt with well as they were relevant and real." KD Church & Dwight
""I feel better placed to go forward with my role. The course was paced wonderfully." SB, RC2 UK
"Experiences from the tutor were very good and supported the theory." NS, Kerry Foods

Course dates

Guaranteed Results

20_2013-01-25-04.jpgIf you are not satisfied that you have benefited by attending our National Account Management course, then we will refund your course fee.

This course can also be delivered as an in-company option. Click here for details.

The following are included in the course fee:


  • A complete set of course handouts in a folder
  • A printed copy of the key slides used by the tutor, for your personal notes
  • A flash stick containing additional self-development and course reference materials to reinforce your learning
  • Post-course e-train modules to support your personal development back at work (lasting a full 12 months)
  • Unlimited access to the Spearhead delegate help-line, so you can get individual post-training support from your tutor
  • A high quality, personalised certificate of attendance
  • A delicious lunch
  • Morning and afternoon coffee/tea/light refreshments