Sales Training Programme

Sales Training Programme
sales training to develop sales performance

This programme covers the skills and techniques required by a successful salesperson. The programme is highly participative, the tutor draws on delegates experiences and opinions through interactive discussion. The key points are reinforced with syndicate and practical exercises to ensure that they are seen in the context of each delegate’s own business. The course is intensive and requires dedicated hard work by all delegates. Delegates will leave the course with a clear sales plan and a host of sales ideas.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

For an open course option, click below

Introduction to Selling
Essential Sales Skills
Advanced Sales Skills

Programme Contents

• Persuasive Communication
• Using Benefits
• Selling Against Competitors
• Your Own Sequence for a Planned Sale
• Pre-Call Planning
• Making Appointments
• Creating the Right Impression
• Opening Up the Sale
• Criteria for Purchasing
• Identifying and Building Customer Needs
• Building an Effective Sales Case
• Creating Value for Money
• Sales Presentation Techniques
• Making Effective Demonstrations
• Dealing With Difficult Questions
• Handling Price Objections
• Identifying Buying Signals
• Gaining Commitment
• Closing the Sale
• Managing Sales Time
• The Qualities for Success
• Post Course Action Plan