Sales Training Programme

sales training to develop sales performance

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you. Please call 01608 644144 for details.

Only one or two people to train? Then click here to see our open course options, or consider our coaching service

Course Overview:

This programme covers the skills and techniques required by a successful salesperson. The programme is highly participative, the tutor draws on delegates experiences through interactive discussion. The key points are reinforced with syndicate and practical exercises to ensure that they are seen in the context of each delegate’s own business. The course is intensive and requires dedicated hard work by all delegates. Delegates will leave the course with a clear sales plan and a host of sales ideas. 

Programme Contents

Persuasive Communication
Using Benefits
Selling Against Competitors
Your Own Sequence for a Planned Sale
Pre-Call Planning
Making Appointments
Creating the Right Impression
Opening Up the Sale
Criteria for Purchasing
Identifying and Building Customer Needs
Building an Effective Sales Case
Creating Value for Money
Sales Presentation Techniques
Making Effective Demonstrations
Dealing With Difficult Questions
Handling Price Objections
Identifying Buying Signals
Gaining Commitment
Closing the Sale
Managing Sales Time
The Qualities for Success
Post Course Action Plan

Testimonials