Sales Training Course

Developing sales skills

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you. Please call 01608 644144 for details.

Only one or two people to train? Then click here to see our open course options, or consider our coaching service

Course Overview:

This programme presents the skills and techniques required by a successful salesperson in a competitive business environment. The programme is highly participative, the tutor draws on delegates experiences through interactive discussion. The key points are reinforced with syndicate and practical exercises to ensure that they are seen in the context of each delegate’s own business. The course is intensive and requires dedicated hard work by all delegates.



Programme Contents

Successful Salespeople – Actions and Attitudes
Persuasive Communication
Using Benefits
Identifying New Potential Customers
Selling Against Competitors
Your Own Sequence for a Planned Sale
Pre-Call Planning
Making Appointments
Selling to Buying Teams
Creating the Right Impression
Opening Up the Sale
Criteria for Purchasing
Identifying and Building Customer Needs
Sales Presentation Techniques
Making Effective Demonstrations
Dealing With Difficult Questions
Handling Price Objections
Reacting to Buying Signals
Gaining Commitment
Closing the Sale
Managing Sales Time
Territory Management
The Qualities for Success
Post Course Action Plan

Testimonials