Sales Training Course

Sales Training Course
Developing sales skills

The programme presents the skills and techniques required by a successful salesperson in a competitive business environment. The programme is highly participative, the tutor draws on delegates experiences and opinions through interactive discussion. The key points are reinforced with syndicate and practical exercises to ensure that they are seen in the context of each delegate’s own business. The course is intensive and requires dedicated hard work by all delegates.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

For an open course option, click on the links below

Introduction to Selling

Essential Sales Skills

Advanced Sales Skills

Programme Contents

Successful Salespeople – Actions and Attitudes
Persuasive Communication
Using Benefits
Identifying New Potential Customers
Selling Against Competitors
Your Own Sequence for a Planned Sale
Pre-Call Planning
Making Appointments
Selling to Buying Teams
Creating the Right Impression
Opening Up the Sale
Criteria for Purchasing
Identifying and Building Customer Needs
Sales Presentation Techniques
Making Effective Demonstrations
Dealing With Difficult Questions
Handling Price Objections
Reacting to Buying Signals
Gaining Commitment
Closing the Sale
Managing Sales Time
Territory Management
The Qualities for Success
Post Course Action Plan