Marketing for Salespeople Training Course

Marketing for Salespeople Training Course
how marketing interacts with the sales effort to build business

Duration - 2 Days

The course aim is to give salespeople with the understanding of marketing and how it interacts with the sales process to maximise business. All key aspects are covered in this course. Marketing jargon is clearly explained and marketing concepts are unravelled in practical terms. Delegates will leave the course with a wide marketing knowledge that they can utilise with their sales efforts.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

• Defining Marketing?
- The Marketing Concept
- The Marketing Mix
- Marketing vs Selling
- Marketing interacts with Selling
• Marketing Research
- Internal and External Research Methods
- Test marketing
• Market Segmentation
• Marketing Management
- Strategic Pricing Policies
- Factors Affecting Price
- Forecasting
- Product Development
- Product Life Cycle
- New Product Development
- Strategies for Developing Sales
- Product and Market Portfolios
- Finding Market Gaps
- Marketing Plan Strategies
- Marketing against the Competition
- Creating a Competitive Advantage
• Marketing Communication
- Advertising
- The Advertising Plan
- Developing Marketing Material
- Marketing on the Internet
- Public and Press Relations
- The Role of the Sales Force
- Sales Promotion Offers
- Merchandising
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans
• Personal Action Plan

Make an in company enquiry

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