Exhibition Stand Training

Exhibition Stand Training
Professional exhibition stand conduct

Working effectively of an exhibition stand is a challenging yet important role. This course takes delegates through all of the key aspects of professional stand conduct. They will learn how to make the most of visitor enquiries and avoid the numerous and costly mistakes. Delegates will leave the course with a host of ideas in order to engage with visitors. They will have useful alternatives to the cost common approach of “can I help you?” The course includes numerous practical exercises in order to develop individual skills.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

• The challenges working on a an exhibition stand
• Why are You at the Show?
- Setting Objectives
• Logging Enquiries
• Organising for Success
- Preparation and Planning
• Working as a Team
• Effective Stand Layout
- Attracting Visitors to Your Stand
- Stand Location
- Traffic Flow
• Stand Behaviour
• Do’s and Don’ts
• Opening Conversations
- First Impressions
• Establishing Visitor Credentials
• Communicating at Exhibitions
• Using Benefits
- Giving Information
• Handling Difficult Questions
• Closing Conversations
• Competitors at the Exhibition
• Post Exhibition Follow-up
• Practical Work
• Action Plan