Developing a Sales Plan Training Course

turning theory into reality

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you. Please call 01608 644144 for details.

    

Only one or two people to train? Then click here to see our open course options, or consider our coaching service

    

Course Overview:

Duration - 1 Day

Sales plans are critical to business success. They should be thorough, practical and realistic to ensure that they fulfil their task as the peg upon which the company’s future rests. Preparing a plan can be a daunting task: where does one start? Update the previous plan, if available, or start with a blank sheet of paper? This participative programme deals with all aspects of preparing a plan in a lively and informative way, balancing the theory with practical examples.

The course will provide each delegate with a clear understanding of the key elements that contribute to an effective plan. Delegates attending will gain confidence, professional expertise and the ability to produce appropriate sales and marketing plans.

Programme Contents

The Importance of a Good Sales Plan
Five Key Stages to the Planning Process
Common Barriers to Effective Planning
The Information System
The Marketing Mix Variables
Developing Your Strategic Plan
Strategic SWOT Analysis
Using Planning Tools
Pricing Strategy & Tactics
The Promotional Plan
Writing Your Plan
Variables Used for Market Segmentation
Mission Statements
Identifying your Strategies
Characteristics of a Good Plan
The Planning Process

Testimonials