Account Management Training Course

building business partnerships

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you. Please call 01608 644144 for details.

Only one or two people to train? Then click on the following open course option: Account Management, or consider our coaching service:

Course Overview:
This is a two day course. Account Management is a highly skilled role and can have a huge impact on business performance. Account Management requires a strategy and a plan that maps out a clear path to achieving success. This course covers all key aspects that an Account Manager needs in his/her tool kit to successfully manage accounts. There are numerous exercises and delegates attending will leave course having developed their account plans. 

Programme Contents

Successful Account Management
Account Management Principles
The Stages of Supplier Account Relationship
Becoming a Strategic Supplier
Delivering the Business Benefit
- Increase/Reduce Theory
Situational Analysis
Preparing Your Strategy
- Strategic Thinking and Strategic Planning
- Strategic Goals
- Developing Initiatives
Implementation, Planning and Account Penetration
- Closing the Gap, Individual Gap Analysis
- Measuring Progress Against Objectives
- Account Action Plans
- Measuring Supplier Success Marketing
- Defining Marketing
- Marketing Mix and Selling
- Key Initiatives and Principles
Managing Account Relationships
- Influencing and Motivating Different People
- Different Factors
- Causes of Stress
- What Motivates People
Reaching Partnership Status
Preparing and Presenting Winning Proposals
The Benefits of a Well Managed Meeting
- A Meetings Model

Testimonials