Account Management by Telephone Training

A two-day in-company training course

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you. Please call 01608 644144 for details.

Only one or two people to train? Then consider our coaching service

Course Overview:
This 2 day course is designed for Telephone Account Managers. Delegates will gain an understanding of how to build relationships and develop the long-term business performance of their accounts through effective account management. 

Programme Contents

• Role, Key Tasks, and Responsibilities
• Gathering Account Information
  Building Business Profiles
  Creating Account Development Plans
  Setting Short and Long Term Objectives
  Using Promotional Funds
  Categorising our Customers
  Portfolio Management
  Matrix Management
  Call Frameworks
  Planning the Call
  Setting the Scene
  Conducting the Business Interview
  Selling Product and Service Benefits
  Painting Verbal Pictures
  Telephone Sales Presentation Skills
  Gaining Commitment
  Call Follow Up
  Written Communication Skills
  Post Course Action Plan
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Testimonials