Training for Exhibition Stand Personnel

Training for Exhibition Stand Personnel
Professional conduct at exhibitions

One day duration

This course is aimed to ensure staff can meet, greet and facilitate business when representing your company at exhibitions. Exhibitions are a very costly marketing activity, and the course will ensure that your investment is not eroded by inadvertently negative stand behaviour. The course is run in a lively and interactive manner that will build delegates confidence to enable delegates to conduct themselves professionally at exhibitions. Delegates will leave the course with a host of useful tips on how to conduct themselves at exhibitions. This course is a must for any company attending exhibitions with staff that have not been trained. Even experienced exhibition attendees find this course very worthwhile to refresh and stimulate new ideas to become even more effective.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

• Working on an Exhibition Stand
• Why are You at the Show?
- What you want to achieve
• Recording Enquiries
• Organising the Stand
• Working as a Team
• Effective Stand Layout
- Stand Location and Traffic Flow
• Stand Behaviour
• Dealing with giveaways
• How Not to Exhibit Yourself
• Opening Discussions
• Establishing Visitor Credentials
• Communicating at Exhibitions
- Presenting Your Message
• Handling Difficult Questions
• Closing Conversations
• Dealing with Non-Productive Enquirers
• Practical Work
• Action Plan