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Who Will Benefit From This Course?

Designed for those who want a full understanding of public and press relations. Therefore it is suitable for anyone currently performing a PR function or who is about to take on a PR role and requires a greater understanding. It is also suitable for those not directly involved in PR who feel that they would benefit from a greater understanding of what PR is all about. Very often we not only have PR managers and staff attend but also PR assistants, marketers & product managers. There is no requirement for any prior PR knowledge or experience before attending this course as delegates are taken right from the very beginning to look at all key aspects of PR.

Description of the Course

All course material, lunch and refreshments are provided on the programme.

Course Objectives

- To assist delegates in raising levels of awareness of their organisation and its company's products or services by putting across information to the media more effectively.

- To ensure delegates understand the essentials of publicity - both in terms of a successful PR campaign and successful media relations.

What You Will Gain

Practical suggestions to help delegates improve company image through persuasive PR, and to improve skills in writing press releases that achieve maximum coverage. Also, the ability to manage a PR campaign and a media interview with success.

Course Timings

- Day One: Start 9.45 am - Finish 5.00 pm
- Day Two: Start 9.45 am - Finish 5.00 pm

Delegates Comments

"Tutor was great. Thank you."
"Excellent. Highly recommended."
"I feel the course has given me the confidence to start writing press releases. I really enjoyed the course."

Recommended Follow-on Course

- Presentation Skills - how to overcome nerves and present with confidence.
- Introduction to Marketing - how marketing works to build business.
- Improve your Business Writing Skills - the principles and practice of effective business writing.
- Customer Relationship Management - the sure strategy for building business.

Delegate spaces available on the following course dates:

Date: 9th June » 10th June, 2008
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

Date: 24th July » 25th July, 2008
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

Date: 9th October » 10th October, 2008
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

Date: 10th December » 11th December, 2008
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

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