PR

Raising the image of your business and tapping into free publicity

This PR training programme is ideal for the person who needs a good understanding of the role of PR within their organisation and how to make the most of PR opportunities. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you. Please call 01608 644144 for details.

Only one or two people to train? Then click here for our open course options, or consider our coaching service

Course Overview:

It is an intensive training course covering how to write effective press releases and plan a successful PR campaign. The programme looks at the difference between public and press relations, how to address the press, the use of photographs and techniques for obtaining maximum press coverage.

Delegates will also learn what is involved in a press conference, how to handle media interviews and how PR can improve the image of your organisation.





Programme Contents

• What is PR?
• The Role of PR
• Who are Your Public?
• PR vs. Advertising Objectives
• Advantages and Disadvantages of a Consultancy
• Choosing a Consultancy
• Maximising PR Opportunities
• Creating Your Prompt Lists
• Writing Your Press Release
• Whats the Story?
• Whats in a Picture?
• What Goes in a Picture Caption?
• Black & White or Colour?
• How News is Gathered
• Practical Case Studies
• Types of Releases
• Writing Articles and Negotiating With Editors
• Using Advertorial Effectively
• Developing Rapport with the Media
• Organising and Updating Your Media List
• Targeting the Media
• Meet the Press
• How to Get the Best from a Media Interview
• Checklist for Press Conferences
• What Goes in a Press Kit
• PR on the Internet
• Planning a PR Campaign
• Using PR on a Regular Basis
• Practical Exercises
• Personal Action Plan

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