Press Release Writing Training Course

How to write an effective press release

Duration One Day

This press release writing training course aimed at anyone who wants to improve the effectiveness of their press releases or who want to learn best practice. All key aspects of righting a press release are covered with reference to current examples. There are a number of practice exercises to develop delegates skills, who will leave the course with a host of ideas to make their press releases more effective.   

Programme Contents

Writing Your Press Release
Using the right Angle
Creating Headlines
Using Pictures in Press Releases
Practical Case Studies
Types of Releases     
Writing Articles
Using Key Words
Using the Right Layout
Structuring Your Press Release
Writing Body Copy
Techniques for Maximising Press Release Effectiveness

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