PR Training Course

PR Training Course
Raising the image of your business and tapping into free publicity

A TWO DAY PROGRAMME

This PR Training is for those who need a good understanding of the role of PR within their organisation and how to make the most of PR opportunities. This is an intensive course on how to write effective press releases and plan a successful PR campaign. The programme looks at the difference between public and press relations, how to address the press, the use of photographs and techniques for obtaining maximum press coverage. Delegates will also learn what is involved in a press conference, how to handle media interviews and how PR can improve your image of your organisation.

Programme Contents

Defining PR
The Role of PR
Targeting your Public
The Difference Between PR and Advertising
Advantages and Disadvantages of a Consultancy
Choosing a Consultancy
Maximising PR Opportunities
Creating Your Press Release Prompt Lists
Writing Your Press Release
Using an Angle
Using Pictures in a Press Release
Understanding How the Media Works
Practical Case Studies
The Different Types of Releases
Writing Articles and Negotiating With Editors
Using Advertorial Effectively
Building Media Relations
Targeting the Media
Press Interviews
How to Get the Best from a Media Interview
Press Receptions and Conferences
Preparing Press Kits
PR on the Internet
Planning a PR Campaign
Using PR on a Regular Basis
Practical Exercises
Personal Action Plan