Marketing Training Course

How marketing works to build business

This marketing training course is for those who want a full understanding of the marketing function. All key aspects of marketing are covered in an interactive way with tutor led sessions, practical exercises and tutor review.  Delegates will identify their individual marketing orientation and how that fits with their organisation.

Programme Contents

Elements of Marketing
- Defining Marketing
- Identifying Your Marketing Orientation.
- Marketing – A Total Concept
- The Marketing Mix
- Marketing vs Selling
Marketing Research
- Internal and External Research Methods
- Qualitative and Quantitative Research
- Test marketing
Marketing Segmentation
- Geographic, Demographic, Psychographic
Marketing Management Tools
- Factors Affecting Price
- Strategic Pricing Policies
- Forecasting
- Environment and Market Factors
- Product Development
- Product Life Cycles
- New Product Development
- Product and Market Strategies
- Portfolio Analysis     
- Developing a Marketing Plan    
- Strategies for Dealing in Competitive Markets  
Marketing Communications    
- Advertising – Above and Below the Line   
- The Advertising Plan     
- Web Marketing
- E-Commerce
- Publicity and Press Relations    
- The Role of the Sales Force
- Sales Promotion Offers
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans

Testimonials