Spearhead Training > In-company Marketing > Marketing Strategy Training

Marketing Strategy Training
A one-day in-company training programme

First class strategies are simple, understandable and capable of straight forward implementation. Marketing leadership depends upon such strategic thinking. The course provides a forum where you can review strategies. You will leave the course with a clear focus on a workable marketing strategy.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

The Role of Marketing
Marketing v Selling
The 7 P's
Industrial Market Forces
Corporate Brand Co-ordination
Market Research
Defining Customer Needs
Product and Concept Testing
Primary and Secondary Sources
Agency Selection and Briefing
Advertising and Promotion
Co-ordination of a Campaign
Persuasive Communication
Setting The Right Price
Demand Management
Perceived Value For Money
Unique Selling Points
Strategic vs Tactical Campaign
Controllable and Uncontrollable Factors
Innovation and Creativity

Course Directory

• Upcoming Courses
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  • Taking Minutes
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  • Time Management - Fully Revised for 2008
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  • Essential Sales Skills
  • Key Account Management
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  • Advanced Sales Skills - Fully Revised for 2008
  • Introduction to Selling - New for 2008
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Spearhead Training

• About Us
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  • The Art of Communication
  • Consultative Professional Selling Advise - Part 1
  • Consultative Professional Selling Advice - Part 2
  • Laws of Sales Management and Motivation - Part 1
  • Laws of Sales Management and Motivation - Part 2
  • Planning for Negotiation Advice
  • Presentation Skills Training - Part 1
  • Presentation Skills Training - Part 2
  • Sales Tips
  • Selling by Asking More Questions - Part 1
  • Selling by Asking More Questions - Part 2
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  • Telephone Sales Training - Part 3
  • The Psychology of Selling - Part 1
  • The psychology of Selling - Part 2
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Testimonials

'The course was a success & everyone got something out of it'
T.R. - Dec 2006
B.S.B