Marketing Strategy Training

A one-day in-company training programme

First class strategies are simple, understandable and capable of straight forward implementation. Marketing leadership depends upon such strategic thinking. The course provides a forum where you can review strategies. You will leave the course with a clear focus on a workable marketing strategy.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

The Role of Marketing
Marketing v Selling
The 7 P's
Industrial Market Forces
Corporate Brand Co-ordination
Market Research
Defining Customer Needs
Product and Concept Testing
Primary and Secondary Sources
Agency Selection and Briefing
Advertising and Promotion
Co-ordination of a Campaign
Persuasive Communication
Setting The Right Price
Demand Management
Perceived Value For Money
Unique Selling Points
Strategic vs Tactical Campaign
Controllable and Uncontrollable Factors
Innovation and Creativity

Testimonials