Marketing Communications Training

Marketing Communications Training
Developing effective marketing communications

This marketing communications training course covers all key aspects of marketing communications. The course takes delegates through the process of creating marketing communications. Each delegates individual marketing orientation is considered. Designing effective adverts are covered including practical exercises and case studies. Delegates will leave with a clear understanding of how to produce persuasive communications and numerous ideas, tips and techniques.

Programme Contents

Marketing Communications
- Advantages and Disadvantages of Advertising Options
- Advertising – Above and Below the Line
- The Advertising Plan
- Web Marketing
- E-Commerce
- Publicity and Press Relations
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans
Developing an advert
- Structure
- What goes in an Advert
- Using Pictures
- Writing Body Copy
- Using the Right Layout
- Using persuasive words
- Do’s and Don’ts
Personal Action Plan

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