Introduction To Marketing

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Who Will Benefit From This Course?

Designed for those who want a full understanding of the marketing function. Therefore it is suitable for anyone currently in a marketing function or who is about to take on a marketing role and requires knowledge of marketing. It is also suitable for those not directly with a marketing responsibility who feel that they would benefit from a greater understanding of what marketing is all about. Very often we not only have marketing staff and managers attend but also marketing assistants, product managers, PR and sales staff. There is no requirement for any prior marketing knowledge or experience before attending this course, as delegates are taken right from the beginning to look at all key aspects of marketing.

What is included in the fee

This course is a non residential programme. We can provide details of local hotels for delegates requiring accommodation.

Course Objectives

- To provide delegates with a better understanding of marketing concepts and they interact in the management of profitable business.
- To give delegates the chance to reflect how marketing works in their own companies.
- The confidence to communicate in marketing terms and attend contribute to marketing meetings.

What You Will Gain

Knowledge of marketing processes, presented in a practical way that relates to the trends and possibilities for the future.

Course Timings

- Day One: Start 9.45 am - Finish 5.00 pm
- Day Two: Start 9.45 am - Finish 5.00 pm
- Day Three: Start 9.45 am - Finish 5.00 pm

Delegates Comments

"Very clear and easy to understand."
"Good all rounder. Great content with plenty of hands on exercises."
Learnt a great deal and thoroughly enjoyed course."

Recommended Follow-on Course

- Financial Awareness - Everything you need to know for the non-specialist

- Presentation Skills Workshop - Over come nerves and present with confidence

Delegate spaces available on the following course dates:

Testimonials