Export Marketing Training Programme

the specifics for export marketing

Programme Contents

• The Elements of Marketing
- What is Marketing?
-The Challenges of Export Marketing
- Product and Sales Based Companies
- Marketing – A Total Concept
- The Marketing Mix
- Marketing vs Selling
- Marketing Communication – Branding & Logo
• Marketing Research
- Internal and External Research Methods
- Qualitative and Quantitative Research
- Case Study
- Test marketing
• Market Segmentation
- Geographic, Demographic, Psychographic
- Business to Business Classification
• Marketing Management
- Strategic Pricing Policies
- Factors Affecting Price
- How to Prepare More Accurate Forecasts
- Environment and Market Factors
- Product Development
- Product Life Cycle
- New Product Development
- Product and Market Strategies
- Portfolio Analysis     
- Finding Market Gaps
- Marketing Plan Strategies    
• Marketing Communication    
- Advertising – Above and Below the Line   
- The Advertising Plan     
- Marketing on the Internet
- Publicity and Press Relations    
- The Role of the Sales Force
- Direct Marketing
 
 

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