Consumer Marketing Training

Consumer Marketing Training
How consumer marketing works to build business

A TWO DAY PROGRAMME

This Consumer marketing training is for those who want a full understanding of how to market to consumers. All key aspects of consumer marketing are covered in an interactive way with tutor led sessions, practical exercises and tutor review. Delegates will identify their individual consumer marketing orientation and how that fits with their organisation. Delegates will gain a host of useful ideas in order to ensure effective consumer marketing.

Programme Contents

Elements of Marketing
- Defining Marketing
- Identifying Your Marketing Orientation.
- Marketing – A Total Concept
- The Marketing Mix
- Marketing vs Selling
- Consumer Marketing
Marketing Research
- Internal and External Research Methods
- Qualitative and Quantitative Research
- Test marketing
Marketing Segmentation
- Geographic, Demographic, Psychographic
Marketing Management Tools
- Factors Affecting Price
- Strategic Pricing Policies
- Forecasting
- Environment and Market Factors
- Product Development
- Product Life Cycles
- New Product Development
- Product and Market Strategies
- Portfolio Analysis
- Developing a Marketing Plan
- Strategies for Dealing in Competitive Markets
Marketing Communications
- Advertising – Above and Below the Line
- The Advertising Plan
- Brand Building
- Creating Advertising Campaigns
- Techniques for Developing Adverts
- Writing Persuasive Body Copy
- Web Marketing
- E-Commerce
- Using PR
- Sales Promotion Offers
- Direct Marketing

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