Advertising Training Course

Advertising Training Course

This advertising training course takes delegates through the process of creating averts. Each delegates individual marketing orientation is considered. All key aspects of designing effective adverts are covered including practical exercises and case studies. Delegates will leave with a clear understanding of how to produce persuasive adverts and a host of ideas, tips and techniques.     

Programme Contents

Creating Adverts    
- Advantages and Disadvantages of Advertising Options
- Advertising – Above and Below the Line   
- The Advertising Plan     
- Web Ads
- E-Commerce
- Direct Marketing
- Structure
- What goes in an Advert
- Using Pictures in Adverts
- Writing Advertising Body Copy
- Using the Right Layout
- Using Persuasive Words
- Do’s and Don’ts

Testimonials