Selling to Retailers Training Course

Selling to Retailers Training Course
Improve your selling skills and productivity levels

Duration - 2 Days

The course the covers specific challenges of selling to retailers. It will challenge the experienced sales person to re-think their current working practices. Delegates will be introduced to a logical call structure, and the range of selling tools that are available when persuasively selling the features and benefits of your product and planned proposals. It is a very practical and participative module. Delegates will leave with a clear plan that they can implement with their customers.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

The Steps of the Selling Call

Prepare and Using Selling Tools

Sales Communication Skills

Call Planning and Preparation

Critical Customer Records and Setting Call Objectives

Identification and Agreement of Customer Needs

Building the Logical and Persuasive Sales Presentation

Maximising Sales Communication using Visual Aids

Delivering the Persuasive Argument

Selling Benefits

Anticipating and Overcoming Customer Objections