National Account Management

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Who Will Benefit From This Course?

Designed for National Account Managers.

This course is also suitable for Regional Account Managers and National Account Executives being groomed for NAM status.


What is included in the fee

All course material, lunch and refreshments are provided on the programme.

Course Objectives

To allow delegates to benchmark their knowledge, skills and general level of competency.

To recognise the role and responsibilities of the National Account Manager.

To provide delegates with a proven structure for:

-    Managing critical customer information
-    Constructing business plans and sales forecasts
-    Conducting the business interview and the business review with an emphasis on negotiation skills.
-    Analysing and evaluating promotional investment.

To provide the opportunity to practice and develop the above using delegates’ real-life business situations.


What You Will Gain

A benchmark of your knowledge, skills and general level of competency.
A proven structure for managing: critical customer information, constructing business plans and sales forecasts, conducting the business interview and the business review with an emphasis on negotiation skills, analysing and evaluating promotional investment
Individual training and feedback by the tutor to equip you to be a major contributor in your organisation
The confidence to work with major customers


Course Timings

Day One:        Start    9.45 am        Finish 5.00 pm
Day Two:        Start    9.45 am        Finish 5.00 pm


Delegates Comments

“I am extremely happy with the course. I feel better placed to go forward with my role”

Experiences of the tutor were very good and supported the theory”

“Course content made interesting and easy to understand”


Recommended Follow-on Course

Financial Awareness – everything you need to know about business finance for the non-specialist

Presentation Skills – master techniques for maximum impact

Time Management – Top techniques for busy people


Delegate spaces available on the following course dates:

Testimonials