Category Management

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Who Will Benefit From This Course?

For everyone working in the FMCG market who wants to fully understand the principles and practice of Category Management.

What is included in the fee

All course material, lunch and refreshments are provided on the programme.

Course Objectives

To provide delegates with a sound understanding of Category Management by examining each stage of the process and techniques.

To ensure delegates appreciate the future for Category Management is a more effective, faster and results-orientated process.

To understand how all suppliers can apply best practice principles to improve consumer understanding, category development and day to day trading.

To appreciate the need to build sustainable collaborative relationships.

To provide the opportunity to practice and develop some of the processes and techniques using case studies based on category plans developed by leading grocery multiples and their key partner supplier.


What You Will Gain

A thorough understanding of Category Management
Knowledge on how to use the principles to enhance your supplier profile
Practice and development of key processes and techniques
Confidence to talk the ‘language’ of Category Management
A personalised, practical plan that will deliver results


Course Timings

Day One:        Start     9.45 am    Finish 5.00 pm
Day Two:        Start     9.45 am    Finish 5.00 pm


Delegates Comments

“Found the course extremely interesting and very relevant.  Will definitely apply the methods. Looking forward to next course.”

“Course was very informative and tutor was very flexible and adapted the programme to meet the needs of the group.”

“Very good course run by an extremely knowledgeable tutor.”

“The course was excellent”

“Very enjoyable – will use to good effect”


Recommended Follow-on Course

Financial Awareness - everything you need to know about business finance for the non-specialist

National Account Management - effective management of the national account and the trading performance

Presentation Skills – master techniques for maximum impact


Delegate spaces available on the following course dates:

Date: 22nd May » 23rd May, 2012
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £995.00
Online Price: £995.00 (Course full)

Book Online

Date: 18th September » 19th September, 2012
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £995.00
Online Price: £995.00 (Places Available to book)

Book Online

Testimonials