Public Exhibitions

Professional stand conduct for promotional events

Public sector organisations frequently use exhibitions to inform and educate the public. This workshop will teach those asked to work on an exhibition stand how to make the most of visitor enquiries and how to avoid the numerous and costly mistakes. Delegates will leave the course with a host of ideas in order to engage professionally with visitors. They will have useful alternatives to the most common, and least effective, approach of “Can I help you?” The course includes numerous practical exercises in order to develop individual skills.

Programme Contents

The Challenges of Working on an Exhibition Stand
Why are You There?
- Setting Objectives
Logging Visitors
Organising for Success
- Preparation and Planning
Working as a Team
Effective Stand Layout
- Attracting Visitors to Your Stand
- Stand Location
- Traffic Flow
Stand Behaviour
Do’s and Don’ts
Opening Conversations
- First Impressions
Communicating at Exhibitions
Giving Information
Handling Difficult Questions
Closing Conversations
Post Exhibition Follow-up
Action Plan

Testimonials