Financial Awareness

Financial Awareness
Business finance for non-specialists- everything you need to know

Successful managers, marketing and sales people can be even more effective with financial training that gives a better understanding of the commercial considerations that interact with their own discipline.

The financial training programme is specially designed for Executives who recognise the benefit of understanding how the financial side of the business operates. The finance training course is led by a marketeer, not an accountant, who takes a practical, pragmatic view of money matters and translates the jargon, conventions and formats of accounting so that they become useful tools for the delegate. Case study work and practical exercises form an important part of this programme reinforced by tutor led discussions.

Programme Contents

Finance Its Part in the Marketing Mix
The Cash Flow Cycle
- Lots of Business and How to Go Bust
- Working Capital How It Is Used
- Cash Flow and Profits
How Costs are Quantified
- Costs of Production and Selling
- Absorption Costing
- Marginal Costing
- Standard Costing
Understanding the Statutory Accounts
- The Profit and Loss Account
- The Balance Sheet
- Cash Flow Statement
- Accounting Conventions
Management Accounts
- The Vital Management Tool
- Cash Flow Forecasts
Analysing Accounts
- Using Ratios to Analyse Performance
- Making Inter-firm Comparisons
- Using Data to Make Decisions
The Evaluation of Financial Risk
- Discounted Cash Flow
Forecasting and Budgets
- What Forecasts do we Need?
- How to Make Better Forecasts
- Using Forecasts to Decide the Budget
- Zero Based Budgeting
Pricing
- Factors Affecting Price
- Elasticity of Demand
- Pricing Methods
- Volume, Price and Contribution

Description of Course

To many people, financial information is presented in a way that is intimidating and difficult to understand. The first aim of this two-day course is to sweep away the mysteries of financial jargon. The second aim is to translate the formats and conventions of financial information making them easy to understand. The course starts by explaining how money is used in a business and the difference between cash flow and profit. This is followed by a session explaining the different types of costs and how they are quantified. Then the course moves on to look at statutory accounts and Management accounts. Before very long, under the helpful guidance of the tutor, delegates begin to analyse a set of accounts and as confidence builds up start to form judgments on financial data. The final sessions cover evaluating financial risk, forecasting, budgets and pricing methods.

Make an in company enquiry

2 Days - Non Residential
Additional Course Information

Delegate spaces available on the following course dates:

Date: 23rd June » 24th June, 2008
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

Date: 4th September » 5th September, 2008
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

Date: 26th November » 27th November, 2008
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

Fee includes course materials, use of video and other training equipment as required. Lunch and light refreshments are also included. Prepared key topic notes for delegates' future reference are provided. The number of delegates attending each course is limited in order to ensure individual participation.

If overnight accommodation is required we often have special arrangements with local hotels.

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