Successful business people can be even more effective given a better understanding of the commercial considerations that interact with their own discipline. This programme is specially designed for non-financial people who recognise the benefit of understanding how the financial side of the business operates. The course is led by a marketeer, not an accountant, who takes a practical, pragmatic view of money matters and translates the jargon, conventions and formats of accounting so that they become useful tools for the delegate. Case study work and practical exercises form an important part of this programme reinforced by tutor led discussions.
This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.
For an open course option, click on the link below Financial Awareness
Programme Contents
Finance – the lifeblood of business Understanding the Cash Flow Cycle - Cash Flow - it’s critical - How Working Capital is Used - Cash Flow and Profits How Costs are Quantified - Costs of Production and Selling - Absorption Costing - Marginal Costing - Standard Costing Understanding Statutory Accounts - The P&L Account - The Balance Sheet - Cash Flow Statement - Accounting Conventions Management Accounts - A Vital Management Tool - Cash Flow Forecasts How to Analyse Accounts - Using Ratios to Analyse Performance - Making Inter-firm Comparisons - Using Data to Make Decisions The Evaluation of Financial Risk - Discounted Cash Flow Forecasting and Budgets - What Forecasts do We Need? - Better Forecasts - Using Forecasts to Decide the Budget - Zero Based Budgeting Pricing - Factors Affecting Price - Elasticity of Demand - Pricing Methods - Volume, Price and Contribution Action Plans
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