There are many good reasons people put forward as to why they should not provide sales training for their salespeople. The two main reasons we here time and again are cost - in terms of time and money - and risk that it the training will have no tangible effect on performance.

Lets look at these two resons in detail. In respect of the first point, it is true training does have a considerable cost associated with it in terms of the financial investment and the lost opportunity cost of taking people off the job. Typically in order to repay this investment, the average sales person needs to improve their sales performance by around one percent over the year to repay both time and financial costs. Anything more than that, and the sales training will not only pay for itself but also make a positive contribution to profitability. However this argument is only valid if the second concern is addressed. Training needs to have a tangible effect on performance and poorly designed (often low cost) training rarely achieves this performance improvement.

 It is for these very reason that Spearhead Training coourses focus on practical sales training with a view to improving business performance. Each delegate will leave our sales courses with a host of practical tips relevant to their own situation.

During the course delegates will complete a number of carefully designed exercises, which includes review and feedback in order to develop skills.

In addition they will have developed an action plan to be implemented after the course detailing the actions to maximise sales performance.

If you would like to discuss whether sales training is right for you or your team, please contact us. We also offer complementary benchmarking of sales knowledge using our sales knowledge questionnaire with an accompanying report which we provide with no obligation.

Investing in a course is an important part of sales success. It pays to invest in the right sales training.

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