Suppliers are often judged on the quality of the sales presentations they make. High quality sales presentations are essential for success in sales. This course is aimed at anyone who makes presentations to new or existing customers. Covering every stage of the process, this course will build the skills and confidence necessary to deliver the sales message professionally.
This training course is available as an in-company option only. We can also tailor this course or create a bespoke sales training course for you.
Programme Contents
Planning & Preparing an Effective Sales Presentation
- Setting Objectives
Customer Expectations
Barriers to Effective Presentiations
Your Delivery
- How to Use Your Voice
- Body Language
- Developing Your Own Style
Opening the Presentation
Sales Presentation Techniques
- Communicating the Sales Message to Customers
- Keeping Control of the Presentation
- Presenting with Benefits
- Avoiding the Common Mistakes
Visual Aids
- Presenting with an LCD Projector
- Using Presentation Packs
- Preparing Visual Aids
Presenting to Multiple Decision Makers
Gaining Customer Involvement
Dealing with Objections and Difficult Questions
Techniques for Ending the Presentation
Do’s and Don’ts in Making Sales Presentations
Practical Exercises using CCTV