Sales Negotiation Skills

Who Will Benefit From This Course?

This is an advanced course designed for sales people, sales negotiators and account managers where negotiation with customers and buyers is part of the sales process. It will benefit those who face tough buyers and want to develop their negotiation skills and techniques so that they can achieve the best outcome.     

What is included in the fee

This course is a non residential programme. We can provide details of local hotels for delegates requiring accommodation.

Course Objectives

To provide each delegate with the knowledge to conduct negotiations in today’s tough markets with skilled buyers and without making excessive concessions.

To allow each delegate to improve their negotiation skills through a series of participative exercises.


What You Will Gain

Knowledge on how to negotiate effectively with skilled buyers and negotiators
Understanding of your own approach to negotiations and an assessment of your skills
Practice of the skills needed to avoid the costly negotiation mistakes that are often made
Expert coaching and individual tips for future self-development.
A wealth of ideas and techniques to utilise in your future negotiations to achieve positive outcomes


Course Timings

Day One:        Start    9.45 am    Finish    5.00 pm
Day Two:        Start    9.45 am    Finish    5.00 pm
Day Three:    Start    9.45 am    Finish     5.00 pm


Delegates Comments

“So glad I attended – would have been commercial suicide without this knowledge!”

“The practical exercises were enjoyable and comprehensive.”

“The activities, putting into practice what we have been shown, was very useful.”


Recommended Follow-on Course

Advanced Selling Skills – improve your skills and close more orders

Account Management – building business partnerships

Financial Awareness – everything you need to know for the non-specialist


Delegate spaces available on the following course dates: