Promotions Management Training

A one-day in-company training programme

1 Day - On Request

The course uses client specific data so that the material covered is made relevant to delegates. All aspects of managing category promotions are covered order to build an effective promotional plan.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

 

Programme Contents

The Management Process
- Promotions and Category Management
- Retailer Requirements
- Factors to Consider
- Prioritising Accounts
- Defining the Category
- Assessing Potential
- Information Required
Retailer Profitability and Contribution
- Gross Profit
- Gross Margin - Contribution to Margin
- Gross Margin Return on Investment
Building Pricing Plans
- Pricing Tactics
- Pricing Analysis
- Validating and Quantifying the Pricing Plan
- Promotional Tactics
The Promotional Plan
- Promotional Strategies
- Promotional Review