Marketing Planning Training

A one-day in-company training programme

1 Day - On Request

Marketing plans are critical to business success. They should be through, practical and realistic to ensure that they fulfill their task as the peg upon which the companys future rests. Preparing a marketing plan can be a daunting task: where does one start? Update the previous plan, if available, or start with a blank sheet of paper? This participative programme deals with all aspects of preparing a plan.

The course will provide each delegate with a clear understanding of the key elements that contribute to an effective marketing plan. Delegates attending will gain confidence, professional expertise and the ability to produce appropriate marketing plans.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

 

Programme Contents

The Importance of a Good Marketing Plan
Five Key Stages to the Planning Process
Common Barriers to Effective Marketing Planning
The Marketing Information System
Who Should Conduct the Marketing Audit?
The Marketing Mix Variables
Developing Your Strategic Marketing Plan
Strategic SWOT Analysis
Using Marketing Planning Tools
Pricing Strategy & Tactics
The Promotional Plan
Writing Your Marketing Plan
Variables Used for Market Segmentation
Mission Statements
Identifying Marketing Strategies
Characteristics of a Good Plan
The Marketing Planning Process