Spearhead Training > Marketing > Introduction To Marketing

Introduction To Marketing
How marketing works to build business

This marketing training course is the definitive programme for those who want a full understanding of the marketing function. All aspects of marketing are covered in an exciting and interactive way with tutor led sessions, practical exercises and challenging case studies. The first choice training courses for those who perform, or who are about to perform, a marketing role and who may not have had any formal training.

Programme Contents
The Elements of Marketing
- What is Marketing?
- Product and Sales Based Companies
- Marketing A Total Concept
- The Marketing Mix
- Marketing vs Selling
- Marketing Communication Branding & Logo
Marketing Research
- Internal and External Research Methods
- Qualitative and Quantitative Research
- Case Study
- Test marketing
Market Segmentation
- Geographic, Demographic, Psychographic
- Business to Business Classification
Marketing Management
- Strategic Pricing Policies
- Factors Affecting Price
- How to Prepare More Accurate Forecasts
- Environment and Market Factors
- Product Development
- Product Life Cycle
- New Product Development
- Product and Market Strategies
- Portfolio Analysis
- Finding Market Gaps
- Marketing Plan Strategies
- Strategies for Dealing in Competitive Markets
Marketing Communication
- Advertising Above and Below the Line
- The Advertising Plan
- Marketing on the Internet
- Publicity and Press Relations
- The Role of the Sales Force
- Sales Promotion Offers
- Merchandising
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans
Personal Action Plan

Description of Course

The marketing training course begins by defining marketing and identifying the key elements. This is followed by an examination of the steps in the marketing process. The various marketing scenarios are considered i.e. business to business, and business to consumer marketing along with the key issues of marketing a product or service. There are numerous exercises to provide delegates greater understanding of marketing. Numerous real life examples are used throughout the marketing training course so that delegates can relate to key marketing concepts. Day two focuses on the key marketing management tools that are used professional marketers. The process of bringing a new product or service to the market is analysed along with how they are best managed throughout their life cycle. Day three centres around the marketing communication including advertising. Delegates will discover the techniques required for successful marketing communication and they will also have chance to appraise current examples that are used by marketers. Marketing jargon is also unravelled during the whole programme. Group numbers are strictly limited to ensure individual delegate understanding.

3 Days - Residential
Additional Course Information

Delegate spaces available on the following course dates:

Date: 28th July » 30th July, 2008
Venue: Walton Hall, Wellesbourne, Warwickshire
Brochure Price: £1495.00
Online Price: £1,495.00 (Places Available)

Date: 22nd September » 24th September, 2008
Venue: Walton Hall, Wellesbourne, Warwickshire
Brochure Price: £1495.00
Online Price: £1,495.00 (Places Available)

Date: 26th November » 28th November, 2008
Venue: Falcon Hotel, Stratford
Brochure Price: £1495.00
Online Price: £1,495.00 (Places Available)

Fee includes course materials, use of video and other training equipment as required. Lunch and light refreshments are also included. Prepared key topic notes for delegates' future reference are provided. The number of delegates attending each course is limited in order to ensure individual participation.

Delegates participate in evening syndicate exercises and are therefore expected to stay in the hotel during the course. The course fee does not include the delegate's overnight accommodation costs.