Direct Marketing Training

developing marketing skills

1 Day - On Request

    

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

 

Programme Contents

Marketing Communication    
- Key Principles   
- Structuring the Communication     
Developing a Strategy
- Setting Objectives
- The target audience
Creative Thinking
Direct Marketing
- Avoiding the Common Mistakes
- Special considerations of Direct Marketing
Preparing a Promotion Campaign
- Guidelines for Creating Advertisements
- Using Pictures
- Using Colour
- Guidelines for Bodycopy
- Writing in a clear and concise manner
- Print advertising layouts