Spearhead Training > In-company Marketing > Business to Business Marketing Training

Business to Business Marketing Training
marketing to the business market

A TWO DAY PROGRAMME

This business to business marketing training is for those who want a full understanding of the marketing function. All key aspects of marketing are covered in an interactive way with tutor led sessions, practical exercises and tutor review.  Delegates will identify their individual marketing orientation and how that fits with their organisation. 

Programme Contents

Elements of Marketing
- Defining Marketing
- Identifying Your Marketing Orientation.
- Marketing – A Total Concept
- The Marketing Mix
- Marketing vs Selling
- Differences between Consumer and Business Marketing
- The Specifics of Business to Business Marketing
Marketing Research
- Internal and External Research Methods
- Qualitative and Quantitative Research
- Test marketing
Marketing Segmentation
-  Identifying your Market Segments
Marketing Management Tools
- Factors Affecting Price
- Strategic Pricing Policies
- Forecasting
- Environment and Market Factors
- Product Development
- Product Life Cycles
- New Product Development
- Product and Market Strategies
- Portfolio Analysis     
- Developing a Marketing Plan    
- Strategies for Dealing in Competitive Markets  
Marketing Communications    
- Advertising – Above and Below the Line   
- The Advertising Plan     
- Creating Effective Business to Business Adverts
- Web Marketing
- E-Commerce
- Publicity and Press Relations    
- The Role of the Sales Force
- Sales Promotion Offers
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans