Category Management

Making category management work for you

2 Days - Non Residential

This category management training course is designed for National Account Managers, Business Account Managers, Sales Managers, Marketeers, Retail Buyers and Merchandisers wishing to gain a thorough understanding of category management. It will also benefit cross-functional team members (e.g. logistics, finance, production, I.T.) wanting to understand the terminology and processes used by commercial colleagues and highlight the part they have to play.

During the training course, delegates will examine each stage of the category management process, associated issues and techniques, and the need for a faster more results-orientated process. Also, how to make research and analysis more effective and the necessity of producing practical plans that deliver results.

“Very good course, very informative. Presented in a practical and easy to understand way”

No other category management training course gives you more…

Delegate spaces available on the following course dates:

Non-residential Courses

The course fee includes all course materials, use of video and other training equipment as required. Lunch and light refreshments are included in the fee for all courses of one day, or longer, in duration. The number of delegates attending each course is limited in order to ensure individual participation. If overnight accommodation is required we can provide details of local hotels.

 

Programme Contents

• Category Management Origin, Definition and Core Principles
• Current Status and Issues with Category Management in the U.K.
• The Benefits of Adopting Category Management Principles
• Building Sustainable Collaborative Relationships
• Making the Eight Step process more Effective
• Delivering Actionable results and Improved Performance by Focusing on what the Consumer really Wants.
• Making Consumer Research and Data Analysis more Cost Effective
• Developing Well-focussed Category Strategies and Tactics to Satisfy Target Consumers and gain Competitive Advantage.
• Best Practice examples to Improve Implementation in-store
• Simplifying the way Forward for Category Management
• Making Category Management a day to day activity
• Interactive Workshop using Practical, applicable Case Studies
• Evening Self Study
• Individual Action Plans

 

What you will get from this course:

• 1. A thorough understanding of Category Management 2. Knowledge on how to use the principles to enhance your supplier profile
  3. Practice and development of key processes and techniques
  4. Confidence to talk the ‘language’ of Category Management
  5. A personalised practical plan that will deliver results
• 6. A Course Certificate
  7. A CD of up to date self-development and reference materials to reinforce your learning
• 8. On going support via e-train, Spearhead’s scheduled e-communications of additional tips and advice to sustain your motivation and support your personal development when you are back at work
• 9. Access to the Spearhead telephone Help-line so you can get individual post-course support from your tutor when you want it



Description of Course:

Category Management is now widely used, predominately by retailers and wholesalers in the FMCG market. Suppliers to retailers will benefit from having a full understanding of the terminology and processes of Category Management. This two day category management training course covers all aspects of the subject with a case study running through the course to illustrate the key issues.

The course begins with the origin of Category Management and then moves on to how it is used in the UK. Delegates are taken step by step through the processes of Category Management. The strategy and tactical use of the system are discussed and how they are used to gain a competitive advantage. Delegates will finish the course with an individual action plan relating to their market sector.