Public And Press Relations

Public And Press Relations
Raising the image of your business and tapping into free publicity

This pr training programme is ideal for the person who needs a good understanding of the role of pr within their organisation and how to make the most of pr opportunities.

This is an intensive training course on how to write effective press releases and plan a successful pr campaign. The programme looks at the difference between public and press relations, how to address the press, the use of photographs and techniques for obtaining maximum press coverage.

Delegates will also learn what is involved in a press conference, how to handle media interviews and how pr can improve the image of your organisation.

Programme Contents
What is PR?
The Role of PR
Who are Your Public?
PR vs. Advertising Objectives
Advantages and Disadvantages of a Consultancy
Choosing a Consultancy
Maximising PR Opportunities
Creating Your Prompt Lists
Writing Your Press Release
Whats the Story?
Whats in a Picture?
What Goes in a Picture Caption?
Black & White or Colour?
How News is Gathered
Practical Case Studies
Types of Releases
Writing Articles and Negotiating With Editors
Using Advertorial Effectively
Developing Rapport with the Media
Organising and Updating Your Media List
Targeting the Media
Meet the Press
How to Get the Best from a Media Interview
Checklist for Press Conferences
What Goes in a Press Kit
PR on the Internet
Planning a PR Campaign
Using PR on a Regular Basis
Practical Exercises
Personal Action Plan

Description of Course

The PR training course begins by defining PR and how to go about launching a PR campaign whilst identifying some the challenges that are faced. Delegates will discover how to go about achieving good public and press relations. Delegates will also develop a list for opportunities to writing a press release along with how to write a press release with view to achieving maximum coverage. Many of the industry tips are included that are crucial to PR success. Numerous real life examples are used during the course in order to bring to life many of the key concepts and to demonstrate how they are used to gain maximum exposure. The PR training course is practical in nature and involves a number of exercises in order for delegates attending to practice the techniques and includes individual tutor feedback. Other key areas covered are dealing with the media, how to get the best from a media interview, how to prepare for a press reception or conference and how to develop a PR campaign. Group numbers are strictly limited to ensure individual delegate understanding.

Make an in company enquiry

2 Days - Non Residential
Additional Course Information

Delegate spaces available on the following course dates:

Date: 9th October » 10th October, 2008
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £975.00
Online Price: £975.00 (2-for-1 offer on this course)

Date: 10th December » 11th December, 2008
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £975.00
Online Price: £975.00 (2-for-1 offer on this course)

Fee includes course materials, use of video and other training equipment as required. Lunch and light refreshments are also included. Prepared key topic notes for delegates' future reference are provided. The number of delegates attending each course is limited in order to ensure individual participation.

If overnight accommodation is required we often have special arrangements with local hotels.

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