Financial Awareness

Everything you need to know about finance for the non specialist

2 Days - Non Residential

Finance training that gives a better understanding of the commercial considerations that interact with your own discipline can make successful managers, marketing and sales people even more effective.

This course is for those who are not financial specialists. It is ideal for those who recognise the benefit of understanding how the financial side of the business operates but are confused by the jargon and conventions.

The tutor for this course is a marketeer, not an accountant, and so takes a practical, pragmatic view of money matters. They will translate the jargon, conventions and formats of accounting so that they become useful tools for you. Interesting case studies and practical exercises, reinforced by tutor led discussions, form an important part of this programme. 

Delegate spaces available on the following course dates:

Fee includes course materials, use of video and other training equipment as required. Lunch and light refreshments are also included. Prepared key topic notes for delegates' future reference are provided. The number of delegates attending each course is limited in order to ensure individual participation.

If overnight accommodation is required we often have special arrangements with local hotels.

 

Programme Contents

Finance Its Part in the Marketing Mix
The Cash Flow Cycle
- Lots of Business and How to Go Bust
- Working Capital How It Is Used
- Cash Flow and Profits
How Costs are Quantified
- Costs of Production and Selling
- Absorption Costing
- Marginal Costing
- Standard Costing
Understanding the Statutory Accounts
- The Profit and Loss Account
- The Balance Sheet
- Cash Flow Statement
- Accounting Conventions
Management Accounts
- The Vital Management Tool
- Cash Flow Forecasts
Analysing Accounts
- Using Ratios to Analyse Performance
- Making Inter-firm Comparisons
- Using Data to Make Decisions
The Evaluation of Financial Risk
- Discounted Cash Flow
Forecasting and Budgets
- What Forecasts do we Need?
- How to Make Better Forecasts
- Using Forecasts to Decide the Budget
- Zero Based Budgeting
Pricing
- Factors Affecting Price
- Elasticity of Demand
- Pricing Methods
- Volume, Price and Contribution

Description of Course

If, like many people, financial information is presented in a way that you find intimidating and difficult to understand then this finance training course is for you.

There are two aims this finance training course has: firstly to sweep away the mysteries of financial jargon; secondly, to translate the formats and conventions of financial information making them easy to understand.

To achieve this, the course starts by explaining how money is used in a business, the difference between profit and cash flow and the different types of costs and how they are quantified. The course then moves on to two important types of accounts: statutory accounts and management accounts.

Under the helpful guidance of the tutor you will begin to analyse a set of accounts and as your confidence builds will start to form judgments based on the financial data presented. With these skills mastered you then move on to evaluating financial risk, forecasting, budgets and pricing methods.

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